Google AdWords is the most popular paid advertising program in the world. It's also one of the most complex, with ever-changing rules and terminology that can be difficult to understand for new users. Since AdWords has become an increasingly important source of the traffic to websites, it's critical for any business owner or marketing professional to know how to use Google AdWords effectively.
Google Advertising Tools Cashing in with AdSense and AdWords book was written by Harold Davis. The complete book is available as a pdf which you can free download from this website.
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In this guide, Harold Davis walks you through the many different Google advertising options available to advertisers. The first thing you should do is write a detailed business plan that includes information about your target market, product, and pricing strategy. You can then figure out what AdWords features will work best for your business based on your budget and other considerations. By using the right combination of keywords, ad copy, and landing pages, you can increase search engine traffic to your website and convert visitors into leads.
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