Essentials of Marketing, A Marketing Strategy Planning PDF
Marketing is a process and not a thing. It is dynamic in nature and involves the systematic planning, implementation and control of a mix of activities designed to create exchanges that satisfy individual and organizational objectives.
A marketing strategy is a comprehensive plan of action to accomplish some goal, usually focused on the future. The objective of developing a marketing strategy is to anticipate the needs of target markets and potential customers. A well-thought-out marketing strategy provides the framework for all future activities related to marketing.
Essentials of Marketing, A Marketing Strategy Planning Approach, 14th Edition book is available as a pdf which you can free download from here.
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